The layoffs would affect approximately 200 employees. On January 23, 2019, BuzzFeed notified all employees via memo that there would be an upcoming 15% reduction in workforce affecting the international, web content, and news divisions of the company. By the end of 2017, BuzzFeed employed around 1,700 employees worldwide, although it announced plans in November of that year to lay off around 100 employees in the US, 45 in the UK, and 100 in France in June 2018. As of 2016, BuzzFeed had correspondents from 12 countries, and foreign ions in Australia, Brazil, France, Germany, India, Japan, Mexico, Spain, and the United Kingdom.
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In 2016, BuzzFeed formally separated its news and entertainment content into BuzzFeed News and the newly formed BuzzFeed Entertainment Group, which also includes BuzzFeed Motion Pictures. In 2011, Peretti hired Politico's Ben Smith, who earlier had achieved much attention as a political blogger, to assemble a news operation in addition to the many aggregated "listicles". Peretti hired curators to help describe the content that was popular around the web. Later, the site began spotlighting the most popular links that BuzzBot found. The messages were sent based on algorithms which examined the links that were being quickly disseminated, scouring through the feeds of hundreds of blogs that were aggregating them. In the beginning, BuzzFeed employed no writers or ors, just an "algorithm to cull stories from around the web that were showing stirrings of virality." The site initially launched an instant messaging client, BuzzBot, which sent users a link to popular content. In 2006, while working at the Huffington Post, Peretti started BuzzFeed (originally called BuzzFeed Laboratories) as a side project, in partnership with his former supervisor John Johnson. Prior to establishing BuzzFeed, Peretti was director of research and development and the OpenLab at Eyebeam, Johnson's New York City-based art and technology nonprofit, where he experimented with other viral media. Jonah Peretti founded BuzzFeed in November 2006. BuzzFeed News has since moved to its own domain rather than existing as a section of the main BuzzFeed website. The company's audience has been described as " left-leaning". ĭespite BuzzFeed's entrance into serious journalism, a 2014 Pew Research Center survey found that in the United States, BuzzFeed was viewed as an unreliable source by the majority of respondents, regardless of age or political affiliation.
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BuzzFeed generates revenue by native advertising, a strategy that helps with increasing the likelihood of viewers read through the content of advertisement. After years of investment in investigative journalism, by 2021 BuzzFeed News had won the National Magazine Award, the George Polk Award, and the Pulitzer Prize, and was nominated for the Michael Kelly Award. In late 2011, BuzzFeed hired Ben Smith of Politico as or-in-chief, to expand the site into long-form journalism and reportage. Originally known for online quizzes, " listicles", and pop culture articles, the company has grown into a global media and technology company, providing coverage on a variety of topics including politics, DIY, animals, and business. Kenneth Lerer, co-founder and chairman of The Huffington Post, started as a co-founder and investor in BuzzFeed and is now the executive chairman. Johnson III to focus on tracking viral content. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. is an American Internet media, news and entertainment company with a focus on digital media.